Driving traffic to a site can be very difficult if the SEO is not providing the very
important assistance needed to the facilitating this ideal scenario. Therefore it is
important to consider the elements that prove to be disadvantageous to adopt in
the quest to create optimum SEO ranking.
Stay Away From This
The following are some tips on what to consciously avoid:
• The use of wrong keywords would definitely contribute to failure to get the
desired listing that can be provided by the SEO rankings. It cannot be
emphasized enough the important of the right keywords needed for the ideal
ration of traffic to be directed to the site. High valued keywords will generate the
high level of click which in turn will contribute to the high traffic to the site.
• Forgetting to include “alt” tags for the images can have detrimental results. As
the search engine is predominantly unable to detect and understand image
presentations or contents for ranking purposes providing t he “alt” would then
ideally overcome this problem. Imagery is a very important content matter to be
included in any site thus this importance should be adequately understood by the
• Duplicating contents is another thing to be carefully avoided at all cost. It does
not benefit in anyway and besides showing the low commitment level of the site host it also does not get and positive reactions from the SEO and it may evenresult in some sort of penalization.
• The use of poor anchor tags not only does not entice the viewer to venture
further into the site it also does not provide the SEO with the relevant information
about the material content of the links. Without this connection made there is little
chance of enhancing the ranking exercise to positively reflect the site’s content.
• Overuse of the keywords is also something to be avoided as this would not only
render the material boring and monotonously repetitive in content but it would
also cause the search engine to penalize the site for such unproductive activities.