If you have been practicing search engine optimization you probably already know that it is a good idea to include quotes in your keywords and keywords phrases to make your web copy more attractive to the search engines. You probably also know that is a good idea to put things that your site specifically sells in quotes so that the search engine spiders see you as having exclusive or specialized content or information. However there are a few more tips that come along with creating SEO keywords and phrases that are less well known.
Many SEO experts advise practicing word stemming. This means that when you do find a keyword that works that you should not hesitate to use it in the words different forms. For example take the phrase SEO optimization. You might also want to use phrases such as SEO optimizing, SEO optimized and SEO optimizers which branch out linguistically from your original keyword.
Another big tip is to avoid using what are called kill terms. This is just a phrase for conjunctions and prepositions that are largely ignored by the search engines. Common kill terms include a, an and, at, by, for, in, it, of, the too, to, web and with.
Yet another tip is to be aware of case sensitive keywords. When in doubt you should always submit them in lower case. However when it comes to names and places you might also want to put things in their proper cases. For instance if you are searching for Frank Kern you will want to put in Frank Kern as well as frank kern. Some experts even advise putting in a keyword all in caps as in FRANK KERN as many individuals have stuck capital key caps when they search. The search engine that is thought to be most sensitive to case is Alta Vista.